Is Your SEO Agency Struggling To Get Your
Website On Page One?
Empire Builders offers local SEO services for websites that need to organically rank in search results for product, services and information.
Understanding SEO signaling for search engines that crawl, index and rank websites for search results. Breaking down AI SEO in five easy to understand explanations
1. Topic Based Search Engines: A topic-based search engine is a search engine that focuses on surfacing the most helpful content by topic classifiers. Topic-based search engines rank websites that signal for authoritativeness specific to a topic. This allows for a more relevant search result experience for users.
2. Browsers Powered by Generative AI: The future of organic search results is meant to hyper accommodate a decreasing user attention span. A topic-based AI will prioritize search queries by serving AI aggregated search results with helpful content through topical authority. User browsing behavior between searches can become less effective the longer they search, so search engines aggregate the most authoritative and trustworthy results by AI surfaced topics. Deep learning algorithms have perfected surfacing the right content, at the right moment, for the right location.
3. Ranking: Helpful content quality and relevance directly impacts search ranking as it is the primary source of information that Google uses to understand the page's topic and authoritativeness to search queries. Google's algorithms analyze the content on a page to determine its quality, relevance, and value to users searching for helpful topic-based information. High-quality helpful and relevant site content that answers user questions are more likely to rank higher in search results.
4. On-page SEO: Quality on-page SEO directly improves search results by providing users with helpful and useful content. Google analyzes the on-page content for topical relevance to determine page quality. The best practice in maximizing a signal is to make sure each landing page within a topic-based website provides a high-level of Experience, Expertise, Authoritativeness, and Trustworthiness (E.E.A.T). The objective is to align your website and website landing pages to signal clearly and effectively. Aligning a website’s topic accuracy is paramount, inaccurate topic assignments by search engines can lead to poor website page ranking and poor user search experience.
5. Topic & Location SEO: In a search query where a user’s search is by topic and location, it’s fundamental to make sure a website’s interior landing pages are specific to a topic and its location. Example: If a user searches for bath remodel NYC or affordable bath remodeling NYC, a website with the topic domain bathremodel.co should be able to rank on page-one for a multitude of search terms related to bath remodeling by location, this SEO strategy signals that your website is trustworthy and authoritative.
There are many aspects to SEO, SEO agencies and specialists can and will have drastically different SEO approaches, strategies and solutions. With the current state of search volatility from AI, the best way to know if an SEO service is effective, is by how a client site ranks for core products, services, information and topics.
Learn How Generative
AI Is Disrupting
SEO Strategies
Discussing the concept of deep learning search classifiers and topic host domains, emphasizing their interconnectedness in SEO and online advertising search results. How Generative AI, analyze user intent and website content to provide more relevant and hyper personalized user search results. You will also learn the missed opportunities by local media outlets that depend on advertising are missing out on niche sites powered by topic host domains. It's discussed even further on the importance of owning a topic domain in a niche space to establish online brand trust and topic authority. Get ready to hear the best solutions, strategies and technics to navigate the volatility Generative AI is playing in search results.
How Local Media Outlets & News Rooms Need To Rethink Content & Ad Revenue In An Era Of Generative AI
Rethinking how to fund unbiased journalism through revenue generating localized search engines. Highlighting how Google's algorithm updates are impacting news rooms and their revenue streams. Generative AI updates, aimed at deranking low quality content in search results, manual actions against non-authoritative articles, penalizing backlinking tactics and combating spam, have led to significant traffic losses for news outlets and independent publishers, while large media companies and user-generated content platforms have seen traffic skyrocket along with record breaking ad revenues. The audiocast also examines how Google's changes are pushing publishers to prioritize less lucrative strategies to survive. It's time to rethink ad revenue by focusing on niche content where niche advertising want there brands. Topic domains with helpful semantic content powered by Generative AI deep learning classifiers.
Generative AI, Semantic Search SEO & Topic Domains For Contractors
The changing landscape of search engine optimization (SEO) in the age of artificial intelligence (AI). This audio cast focuses on the impact of Google's search algorithm updates, which has resulted in significant ranking changes for many websites. Also, discussions of the role topic domains and deep learning classifiers play in improving user search result accuracy and relevance. The challenges faced by website owners as AI-driven search engines evolve, user attention span shrinks, emphasizing the need for a reimaged SEO strategies for contractors to thrive on a mobile device no bigger than an index card.
The Power Of Understanding SEO Basics
SEO FAQ:
1. What are the benefits of using a .co topic-based domain for my product, service or info website?
.co domains offer several advantages:
Relevance: Topic domains like "seostrategy.co" or "localseoservice.co" instantly signal what your site is about to both users and search engines. This can improve click-through rates from search results and user intent engagement.
Brandability: .co domains are short, memorable, and project a modern, professional image.
Global Appeal: While most websites focus on local SEO, a .co domain leaves room to expand your business internationally in the future.
2. How can I optimize my topic .co domain for local SEO?
Local SEO is essential, claim and optimize your Google Business Profile with your .co domain, consistent NAP information (name, address, phone), and local keywords.
Location-Specific Keywords: Use city or region names naturally throughout your website content, like "Experienced SEO agencies in Wisconsin."
Local Landing Pages: Create pages targeting specific areas you service (e.g., "Eau Claire SEO").
3. How do topic clusters help my website's SEO?
Topic clusters organize content to demonstrate expertise:
Pillar Pages: Create detailed pages for core product, services or info by topics (e.g., "2025 SEO Strategies").
Supporting Content: Write articles or blog posts related to your pillar pages, like "Best 2025 SEO strategies for websites affected by Google updates".
Internal Linking: Interlink your pillar pages and helpful content to nudge user intent and search engines through your website.
4. What kind of visual content should I use on my product, service and info website?
Highlight your work visually:
Project Galleries: Before-and-after photos, categorized by service type.
Videos: FAQ tutorials, customer testimonials, product, service or info overviews.
Interactive Tools: Demonstrate how online SEO can help engage users and can generate sales.
5. How does schema markup help my website?
Schema markup provides context to search engines:
Local Business Schema: Signals your business location and services, helping you appear in local search results.
Service Schema: Specifies the type of service each page offers (e.g., "Search engine optimization").
Review Schema: Allows star ratings to appear in search results, increasing click-through rates.
6. What are some effective ways to build backlinks for my website?
Backlinks are crucial for SEO authority:
Local Directories: List your business on local sites like news, publisher and marketplace sites, and local directories like the Smart City Guide.
Industry Collaborations: Guest blog or offer expertise to local blogs for product and services.
Shareable Resources: Create product guides or service checklists that other websites would find valuable and link to.
7. How can I track the SEO performance of my website?
Continuously monitor your progress:
Keyword Rankings: Track how your website ranks for local keywords like "best SEO solutions to rank a new website."
Website Analytics: Use Google Analytics, Search Console and Google Insights to monitor website performance and any website technical issues. Adapt and Improve often: Adjust your helpful content and SEO strategy based on what's working well and what needs improvement through experience, expertise, authoritativeness, and trustworthiness.
8. Can a .co domain be as effective for SEO as a .com domain extension?
The answer is absolutely Yes, a .co domain can be just as effective for SEO as any other top-level domain (TLD) when combined with a strong SEO strategy that includes: Keyword optimization, helpful content, quality backlink building and technical SEO best practices.
How Long Does It Take For A Website To Rank
In Search Results
The basics of reaching first page search results:
The timeline for reaching first page search results has increased significantly due to generative AI, de-ranking algorithm updates and the time between crawls that index a site.
Factors influencing new or an updated website to reach the first page of search results:
Achieving a first-page ranking requires consistent long term effort, high-quality helpful content, home page signal emphasis, and a strategic SEO approach that consists of using authoritative topic domains, especially in competitive niches. The timeline can range from a few months to over a year, depending on various factors.
1. Keyword Competition:
Low-Competition Keywords: Targeting specific, long-tail keywords with low competition like "best selling used cars under 10k near me" can result in first-page rankings within 6-12 months.
High-Competition Keywords: In popular industries with highly competitive terms like "used cars", reaching first page results can take as much as 14 months or even longer.
2. Backlinks:
High-quality backlinks from authoritative non-spam sites are crucial for faster ranking. Strong link-building efforts can lead to first-page visibility within 8-14 months.
3. Content Quality and Depth:
Comprehensive, user-focused content that outperforms competitors can rank faster. Publishing topic-based "pillar" or "cornerstone" content may lead to first-page rankings in 8-12 months.
4. User Engagement Metrics:
Positive click-through rates (CTR), low bounce rates, and longer time on page signal relevance to search engines. Strong engagement can push a site up in rankings, potentially reaching page one within 8-12 months.
5. Consistent SEO and Updates:
Continuous on-page SEO optimization and content updates based on trends maintain upward momentum. Consistent efforts may lead to faster first-page rankings.
Typical Timeline Estimates for Page one Rankings:
3-6 months: Achievable for niche, low-competition keywords with excellent SEO practices.
6-12 months: Realistic for medium-competition keywords with consistent quality content and strong link-building.
12+ months: Expected for high-competition keywords, popular niches, or new websites without a strong domain authority.